Some basic rules of web page design and layout
You are wrong if you still think that a typical website is enough to consolidate your online presence. At this moment, your competitors are probably rolling out flashy apps for mobile users, optimising their aesthetically trying and pleasing websites to discover brand-new ways to get your targeted audience on their side.
In case you want to stay in the game by surpassing their efforts, you should know that there are at least 6 fundamental rules of websites design and layout that just can’t be overlooked.
1) Material Posted on Your Site Needs To Be Easy to Scan.
Every piece of details noted on your site needs to be 100% understandable. This indicates that you have to be additional mindful when it pertains to choosing background colours text.
Wild tones that make your text fragments become difficult to read will never do you any favours. Also, do keep in mind that dark text is easier to keep reading a light background. Do not opt for light text on dark backgrounds unless you are really figured out to lower the quality of the general user experience. This is the most crucial rule in Website design. Pick your text and background colours thoroughly.
You do not want to utilise backgrounds that obscure text or colours that are tough to read. Dark text on a light background is constantly the best choice for readability.
Do not set the text size too small (it’s difficult to read) or too big (it appears to shout at your site visitors). ALL CAPITALISED text likewise gives the appearance of screaming.
Keep the positioning of your main text to the left, not centred. Centre-aligned text is best used in headlines.
2) Your Website Needs To Guarantee an Enjoyable Navigation Experience.
It is essential to have very prominent navigational tabs and buttons allowing your users to comprehend how to explore various pages and get the details that they are looking for quickly and effortlessly.
Improved functionality and instinctive websites design are a lot more important than fancy impacts. Before including tons of animations on your website, advise yourself that minimalism is the supreme form of sophistication. Instead of making your site appear disorienting and chaotic your visitors, keep it simple.
Accentuate your calls to action. It is suggested to preserve the basic link colours that are already familiar to most of your visitors (blue for unvisited links and brown/purple forgone to ones). Lastly, remember that your readers must be able to spot what they are searching for within 3 clicks. Otherwise, they would get tired and probably decide to arrive on your competitors’ websites.
3) Your Website Needs To Be Easy to Identify. Your website ought to be easy to discover.
This indicates that you need to invest time, money and energy in off-page and on-site SEO techniques. In addition, you might also want to promote your business in both offline and online environments.
There are numerous channels that let you achieve this objective, consisting of printed ads, word-of-mouth, banner advertising, electronic publications, short article directories and online search engine. You have to make sure that your readers can reach you easily by merely highlighting your contact info when you settle this step.
4) Page Style, Layout and Labelling Need To Always Be Consistent Throughout Your Website
In regards to web page design, effective contrasts are rarely a great idea. In this case, consistency is essential to success. For instance, if you use a drop shadow result for your bulleted list, you should use this aspect in all the listed bullets. Ensure you utilise the exact same link colour, typefaces, background results and colours throughout your website.
5) Your Site Needs To Load Fast.
Websites that take forever to load are exceptionally irritating and require your visitors to desert your page before really finding its finest features. Lower filling time (and manage to enhance conversion rates by as much as 7%) by decreasing HTTP requests.
It might be beneficial to enable compression, minify HTML and CSS, enhance images, ditch unnecessary plugins and minimise redirect. All these basic changes will enable you to speed up your website and keep your visitors satisfied.
6) Your Site Should Be Recognisable.
Make sure you display logo designs and business images or a portfolio comprising your latest work. By doing this, you will handle to increase brand name awareness and show your uniqueness. Image placement is very important. The majority of people simply look at your very first image.
They will focus their attention on your heading if it’s intriguing enough. In case both these aspects manage to promote their interest, they will likewise scan your text. Studies reveal that headlines positioned right under the very first image depend on 10% more read than the rest. Just as in creating a printed piece, all graphic components, headings, typefaces, and footers ought to remain constant throughout the website.
If you utilise a particular blue for subheads, you ought to use the very same blue consistently throughout the website. Typefaces, positioning in the main text and the headings, background results, and the unique impacts on graphics should stay the very same.
Captions might be another very essential function that you have actually been disregarding for a very long time. Current data indicate that captions are normally studied to 4 times more than plain body copy.
Your readers have an attention deficit disorder, so they are constantly intimidated by large chunks of text. Write informative, appealing captions to stay on the same page with your visitors.
If you aren’t actually Web-savvy and all these details associated with website design leave you in the dark, we can offer you the specialist guidance that you need to optimise your website. Simply give us a call and we’ll put our abilities and competence at your disposal.
Extra attention needs to be paid to every minute detail to make sure it carries out optimally to serve its purpose when it comes to your website. Here are seven important rules of thumb to observe to make certain your site performs well.
Other guidelines to think about for websites design and layout
1) Do not utilise splash pages
When you show up at a website, Splash pages are the first pages you see. They usually have a very lovely image with words like “welcome” or “click on this link to enter”. In fact, they are just that– pretty vases with no genuine purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site upfront without the splash page.
2) Do not use extreme banner ads
Even the least net smart individuals have actually trained themselves to disregard banner advertisements so you will be losing important website property. Rather, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a clear and easy navigation
You need to offer a really straightforward and basic navigation menu so that even a kid will understand how to utilise it. Stay away from complex menus or multi-tiered dropdown menus. They will leave your website if your visitors don’t know how to navigate.
4) Have a clear sign of where the user is
You will desire to make sure they understand which part of the site they are in at that moment when visitors are deeply fascinated in searching your website. That way, they will have the ability to browse pertinent details or navigate to any area of the site quickly. Don’t puzzle your visitors due to the fact that confusion means “abandon ship”!
5) Prevent utilising audio on your website
If your visitor is going to stay a long time at your site, reading your content, you will want to ensure they’re not frustrated by some audio looping on and on your site. Make sure they have some control over it– volume or silencing controls would work fine if you firmly insist on adding audio.